The Social Prospecting Blueprint is a step-by-step video course that allows B2B entrepreneurs, small business owners and sales professionals to utilize social media to effectively find, target, interact and build relationships with the key stakeholders that they need to be in touch with in order to generate new business or grow existing business.
Social media provides the perfect ground for collecting the intelligence necessary to find the find the decision-makers, learn about them and create an introduction that effectively kills cold calling and allows you to position yourself at a higher perceived value, since you're beginning on a relationship basis.
This course overcomes the traditional challenges faced with social media, namely time constraints, challenges with content and lack of strategy. Armed with this blueprint, your efforts will be quick, effective, focused and repeatable in generating new prospects, leads and business via social media.
This training material has been used in group coaching settings with outstanding results to show for and should take approximately 4 to 6 weeks to complete.
The course is comprised of video tutorials (over 8 hours of total instruction, with each video no more than 20 minutes in length) and each course section is capped off with an actionable downloadable PDF that will contain action steps or exercises to put what was taught into practice.
A graduate of the University of Iowa, Tony has over 10 years of experience in digital marketing. In 2013 Zayas was named as an inaugural winner of Smart Business Magazine’s 2013 SoMe Impact Awards for the Large Companies category. The award recognizes marketing executives that took that leap of faith into the unknown world of social media and in doing so, drove substantial value for their companies.
Zayas’ formal training as a coach was through the ICF Accredited, Coach Training Alliance, headquartered out of Boulder, Colorado. He received his Bachelor of Arts from the University of Iowa, as a Philosophy major.
A Chicago native, and long-time LA transplant, Tony and his family currently reside in Northeast Ohio.